Marketing insights

Lead Nurturing – 10 keys to getting better results from your enquiries

Effective lead nurturing is crucial for service-based businesses to build relationships with potential customers, educate them about their offerings, and ultimately convert them into paying clients.

Lifetime Value and Setting a Marketing Budget

Calculating the lifetime value (LTV) of a customer is a critical step in setting a marketing budget that enables your business to scale effectively. Here's how to set your business up for sustainable growth.

How to be more valuable to your customers

How can your business stand out from your competitors? Standing out and being able to show your clear value is a challenge for many businesses and greatly limits their capacity to grow efficiently.

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