Should you work with a digital marketing agency or keep it in-house?
Particularly with the increase in marketing automation and AI tools, you may be wondering whether your marketing is best managed by an agency or your internal team.
The answer to this question varies depending on factors such as business size, internal resources and several other factors, which only makes the answer more elusive. So, in this article, we’ll dive into why you may or may not consider working with an agency and what to look for if you do.
Benefits of working with a digital marketing agency
When you may not want to work with an agency
So, there’s clearly a number of businesses that can benefit from working with the right agency… but there’s also times where it may not be the best decision, at least for a period of time.
Times where you may not want to work with a digital marketing agency
The hybrid approach
As an agency, we clearly have a bit of bias on the topic of whether or not agencies are a good idea, although having seen a wide range of agencies, we highly recommend being clear on your goals and expectations to help filter through your options.
Another thing we advocate is a hybrid approach to the question of whether or not to work with an agency. This is where you work with an agency for all of the reasons listed above, but as your business grows, you also build your internal marketing capacity… if suitable, with the support of your agency.
For many businesses, this provides a scalable and adaptable solution, particularly if there is a good relationship between your internal team and the agency you’re working with.
Ultimately, it would be great if your team had all of the marketing expertise in-house, which then handled the large majority of your marketing requirements, and for large businesses, this is often the best solution.
Five keys to finding the right digital marketing agency for your business
If your prospective agency meets all of the above criteria, they could be a valuable partner in reaching your objectives.
What could an agency help your team accomplish?
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