How to be more valuable to your customers
19 steps you can use to find and refine your USP (Unique Selling Proposition) and make your business more profitable
How can your business stand out from your competitors?
…and how can your business be the business of choice for your ideal customers?
Standing out and being able to show your clear value is a challenge for many businesses and greatly limits their capacity to grow efficiently.
Without a clear voice in the market, your capacity to grow will be greatly restricted.
This clear voice is often referred to as your Unique Selling Proposition (USP), and it forms a key foundational piece in creating an efficient marketing strategy.
The power of defining your Unique Selling Proposition
Without a clear USP
With an effective USP
What makes a good USP?
How can you develop your USP for your business?
It’s one thing to know that having your USP deliver a clear and compelling message is important, and quite another to get it right. So the next step is knowing how to create one that is effective for your business.
One thing to recognise with your USP, is that this is a process, so will often develop with your business and need more than just a one-off brainstorming session.
Taking the time to define and refine your value to your customers can pay exponential returns, and is one of the most critical investments you can make in the efficiency of all your future marketing and sales activities.
Here’s some steps that can help you and your team define your Unique Selling Proposition.
Is reporting an area that your business needs help with?
Want some help?
For tasks like creating your USP, many businesses find it most effective to have an external specialist help guide you through the process.
If you’d like to explore how Vizzably can help you define and use your USP to grow your business more efficiently, you can reach out to us via the form below so one of our team can get in touch and explore how we can work with you to get the best results.