Is your marketing missing any of these vital ingredients?
1. Get New Google Reviews Regularly
Think of Google reviews as modern-day word-of-mouth. When potential customers search for your business, one of the first things they see is your star rating and customer feedback.
The more recent and positive reviews you have, the more credibility you build. Plus, Google rewards active businesses with higher rankings. Aim for at least 1-2 new reviews per week to stay relevant.
Pro Tip:
Don’t wait for reviews—ask for them! After completing a job or making a sale, send a friendly email or SMS with a direct link to leave a review.
2. Have a Clear Call to Action on Your Website
Imagine walking into a store, but there are no signs, no labels, and no clear direction on what to do next. Confusing, right? The same applies to your website.
A Call to Action (CTA) tells visitors what to do next—whether it’s “Book a Free Consultation,” “Get a Quote,” or “Shop Now.”
Without a clear CTA, people may leave your site without taking action.
Pro Tip:
Make your CTA bold, easy to find, and action-oriented. Instead of just “Contact Us,” try “Let’s Chat! Book a Call Today.”
3. Be Seen Where Your Customers Are Looking
If your customers are on Google, Facebook, Instagram, and Maps, then your business needs to be there too!
Think about it—when was the last time you Googled a business before visiting? If you’re not visible where people are searching, you’re missing out on potential customers.
Pro Tip:
Set up and optimize your Google Business Profile and make sure your details (phone, address, and hours) are up to date.
4. Amplify What Works
Why reinvent the wheel every time you create content? If you’ve got a high-performing post, blog, or ad, repurpose it!
Here’s how:
- Turn a great blog post into multiple social media posts
- Convert FAQs into a video series
- Use customer testimonials in your email marketing
Pro Tip:
The key to efficent growth is amplification. If something is working, don’t just use it once – find ways to adapt it across multiple platforms.
5. Automate Follow-Ups
You work hard to attract leads—don’t let them slip away! Most customers don’t buy on the first visit, so follow-ups are key.
Use automated email sequences, SMS reminders, and remarketing ads to stay top-of-mind and nurture your prospects.
Pro Tip:
If you have a longer sales process, set up an email sequence that educates, builds trust, and gently guides leads toward a sale over a few days or weeks.
6. Ask More Than Once
It often takes 5-12 touchpoints before someone decides to buy from you. That means just one ad or one email isn’t enough. Use multiple touchpoints to remind potential customers why they need your product or service. This could be through:
- Social media ads
- Retargeting campaigns
- Email sequences
- Personalized follow-ups
Pro Tip:
Keep each touchpoint valuable – don’t simply repeat the same sales pitch. Instead, educate, inspire, and build trust with every interaction.
7. Shorten Sales Cycles with Better Pre-Purchase Education
Customers hesitate when they don’t have enough information. The more you educate them upfront, the faster they’ll make a decision.
Create content that answers their biggest concerns, like:
- FAQs on your website
- Case studies of happy customers
- Behind-the-scenes videos of your process
Pro Tip:
People learn in all kinds of ways, so don’t just stick to one format. Mix it up with guides, checklists, comparisons, infographics—and yes, video. A quick “how it works” clip can be a confidence booster, but it’s the combination that really builds trust.
8. Answer the Questions Your Customers Are Asking
Ever feel like you’re answering the same questions over and over? That’s a sign you should be creating content around them!
If customers keep asking, “How long does it take?” or “What’s included?”—write a blog, make a video, or post an FAQ section.
Pro Tip:
Optimise content for Google’s “People Also Ask” section to find common questions in your industry and create content around them.
9. Track Everything in Real Time
If you’re not tracking your marketing efforts, you’re flying blind. Set up conversion tracking and analytics to see what’s working—and what’s not.
Things to track:
📊 Website traffic and sources
📊 Conversion rates at every point in your sales funnel
📊 Ad performance
📊 Email open and click-through rates
📊 Social media engagement
Pro Tip:
Make life easier with a tool that pulls all your marketing data into one place—ads, socials, SEO, email, even call tracking. It’s the easiest way to see what’s working and where to improve. For an all-in-one reporting solution, check out Vizzably Analytics.
10. Know Your Numbers
Marketing isn’t just about getting more leads—it’s about attracting the most suitable ones. The real wins come from knowing which types of customers bring the most long-term value and focusing your efforts there. To make smart, data-driven decisions, track:
💰 Cost per lead (How much does it cost to get a new lead?)
💰 Customer lifetime value (How much does a customer spend over time?)
💰 Conversion rates at every stage of your funnel (Where are leads dropping off—and where are they converting?)
Pro Tip:
When you know your numbers, you can focus on marketing that attracts your best-fit clients—so you can be more profitable.
Effective Online Marketing Is Achievable
How many of the 10 vital marketing ingredients do you have working for you?
Regardless of how big or small your business is, the key elements of effective marketing remain the same, and getting them right will keep your business moving forward.
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Further Insights
Why You Need a CRM
In recent articles, we’ve talked a lot about the changing shape of marketing. We’ve looked at why warm leads go cold, why lead nurturing matters, why stronger businesses are becoming more selective about the customers they pursue, and why marketing needs to work as a connected ecosystem rather than a collection of disconnected activities.
Why Your USP Matters More Than Ever
If a potential customer compared you to three of your competitors right now, would they know why to choose you?
Not in a vague “we really care about our clients” way.
Your USP Isn’t Set-and-Forget. And Neither is your Website.
Part 3 of 3 –
How to keep your positioning sharp, your digital presence current and your customers close
There’s a very tempting idea in business marketing.
You define your USP. You rebuild the website. You update the brand. You launch the thing.
Want marketing that works? Let's Talk
Online marketing doesn’t have to be overwhelming.
There’s always more you can do, but when you get the fundamentals right, you’ll stay in control, grow with confidence, and spot both roadblocks and opportunities in real-time.
Want marketing that grows with your business? Let’s chat!