Lead Nurturing – 10 keys to getting better results from your enquiries

Effective lead nurturing is crucial for service-based businesses to build relationships with potential customers, educate them about their offerings, and ultimately convert them into paying clients.

Lifetime Value and Setting a Marketing Budget

Calculating the lifetime value (LTV) of a customer is a critical step in setting a marketing budget that enables your business to scale effectively. Here’s how to set your business up for sustainable growth.